PhantomFlow Homepage Redesign — From Static to Strategic
Homepage Redesign
PhantomFlow
SaaS
social media automation
July 2025
💡 Overview : PhantomFlow is a platform designed for frictionless workflows. But its original homepage lacked clarity, motion, and structure — all crucial for conversion. I rebuilt the entire landing experience in Framer with strategic UX, subtle animation, and cleaner UI to improve first-impression trust and guide the user toward action.
🎯 Goal:
Redesign the homepage to:
Improve clarity of messaging
Introduce CTA hierarchy
Add social proof & trust signals
Create microinteractions for engagement
Build it fully responsive in Framer
🔍 Problems in the Original:
No navigation bar or sign-in pathway
Weak CTA visibility
No animation or motion to guide user focus
Missing trust elements like testimonials or badges
Pricing section lacked contrast and hierarchy
Visual layout felt static and disconnected
🛠️ What I Did:
Hero Section:
Added a relevant hero image
Introduced microinteractions on the CTA
Added navbar with sign-in button
Value Prop Section:
Enhanced visual flow with animation
Added clear CTA for faster action
Enterprise Use Case:
Replaced raw icons with custom illustrations
Introduced hover-triggered animations
Added missing CTA
Social Proof:
Turned static feed into scrollable carousel
Embedded testimonial logic into layout
3-Step Automation Flow:
Each step scrolls in with rolling animation
Improves flow understanding without overwhelming
Platform Screenshot:
Loop animations added to make UI feel alive
Pricing Table:
Simplified visual noise
Used clean layout and spacing for better comparison
Footer & FAQ:
Added newsletter, footer links, and social icons
Structured FAQ for scannability
Bonus:
“Need more clarity?” prompt with embedded video
Helps hesitant users explore without friction
🧪 Tools Used:
Framer (build & animation)
Figma (planning & UX structure)
Loom (for walkthroughs & feedback)
🌐 Live Site:
https://phantomflow.framer.website
📣 Open to Projects:
I’m currently taking on 2–3 more SaaS or startup homepage redesigns this month.
If your landing page isn’t converting — or just feels off — let’s fix that.
→ Reach out via uxceleratestudio.com or DM me “teardown”.